Manager CRO Paid Media

The Manager, CRO Paid Media is a performance-driven paid media strategist responsible for improving and scaling Sally Beauty’s paid social content and supporting processes across platforms like Meta, TikTok Shop, and YouTube. This role focuses on increasing new customer acquisition and overall marketing performance by enhancing paid content performance, building a disciplined always-be-testing creative program, and supporting growth initiatives for national brand partners. The position involves leading a small team, collaborating with cross-functional teams, and serving as the primary interface with brand marketing, creative, and external agency partners.