Red Bull
The Manager, Digital Growth - Lifecycle owns the strategic fan lifecycle marketing program for both the New York Red Bulls and Sports Illustrated Stadium, focusing on growing the fan database and maximizing revenue impact. This role drives engagement and conversion across key business priorities through targeted email and SMS campaigns, automated journeys, and data-driven segmentation. The position requires a hands-on professional who balances high-level strategy with detailed execution to enhance the fan experience and support ticket sales and membership growth.
Headquarters
Fuschl Am See, Salzburg, Austria
Company Size
10001+ employees
Founded
1987
Red Bull is an Austrian company best known for its eponymous energy drink, launched in 1984 by Dietrich Mateschitz and Chaleo Yoovidhya and sold worldwide. It has built a lifestyle and performance brand through aggressive marketing, sponsoring high-profile athletes, teams, and events across motorsports, extreme sports, soccer, and music. Red Bull also operates Red Bull Media House to produce films, TV and digital content, and owns professional teams including the Formula 1 outfit Red Bull Racing and several football clubs. The company emphasizes experiential events, bold branding, and global distribution to target young, active consumers.
Headquarters
San Francisco, CA
Company Size
201-500 employees
Founded
2018
Industry
Technology
Glassdoor Rating
4.2 / 5
Sarah Johnson
Chief Executive Officer
Michael Chen
Chief Technology Officer
Emily Williams
VP of Engineering
David Rodriguez
VP of Product
Jessica Thompson
Chief Financial Officer
Andrew Park
VP of Sales
View leadership team, funding history,
and employee contacts for Red Bull.
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