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Manager - Digital Marketing Analytics at Roche - ApplyBlast

Manager - Digital Marketing Analytics

Roche

4 months ago

4.1 on Glassdoor

Chennai, India

Onsite

Full Time

Senior

0 applicants

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About this role

A Manager - Digital Marketing Analytics at Roche leads a team of analytics professionals to provide strategic direction and act as a thought partner to global stakeholders. The role involves translating complex analytics concepts into business language, deriving insights from digital marketing channels, and optimizing processes for improved efficiency and outcomes. This position focuses on building strong partnerships, championing measurement frameworks, and spearheading technology innovation within the Digital Marketing Analytics function.

Responsibilities

Lead and mentor a team of analytics professionals to drive strategic initiatives
Translate complex analytics concepts into actionable business insights for stakeholders
Analyze digital marketing channels to derive insights and optimize campaign strategies
Champion measurement frameworks and testing methodologies to elevate analytics rigor
Collaborate with partners to expand the scope and reach of analytics capabilities

Skills

Qualifications

Bachelor's Degree in Computer Science, Engineering, Marketing, or BusinessMaster's Degree in relevant field8 to 12 years of experience in digital marketing analytics5 years of hands-on experience in digital marketing technology

About Roche

roche.com

Headquarters

Basel, Basel-Stadt, Switzerland

Company Size

10001+ employees

Founded

1896

View Profile

As a pioneer in healthcare, we have been committed to improving lives since the company was founded in 1896 in Basel, Switzerland. Today, Roche creates innovative medicines and diagnostic tests that help millions of patients globally.