Manager, Digital Marketing

About this role

Responsibilities

• Define and lead Flowserve’s enterprise digital marketing strategy across website, digital campaigns, content governance, marketing analytics, and digital experience capabilities
• Own the digital marketing roadmap, governance model, and investment priorities to continuously improve platform performance, campaign effectiveness, audience engagement, and operational scalability
• Lead and develop the digital marketing team, setting priorities, building capability, establishing accountability, and driving adoption of best practices across digital operations, campaign execution, reporting, and content governance
• Responsible for Flowserve.com and related digital platforms, ensuring a consistent, high-quality audience experience through strong governance, UX optimization, SEO discipline, performance management, and compliance oversight
• Direct Flowserve’s digital marketing analytics and tracking strategy, including tagging frameworks, campaign measurement standards, dashboarding, and integration with CRM and marketing automation systems