Manager, Email Marketing Automation
Canada Goose(1 month ago)
About this role
The Manager, Email Marketing Automation at Canada Goose owns the strategy and execution of automated customer journeys across email and SMS to drive engagement, retention, and revenue. The role manages end-to-end lifecycle programs, translating customer data into personalized, scalable experiences and partnering with global cross-functional teams to align automation with business priorities.
Required Skills
- Marketing Automation
- Journey Orchestration
- Salesforce
- Segmentation
- Personalization
- Lifecycle Marketing
- Email Marketing
- CRM
- Data Analysis
- Deliverability
+2 more
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