Manager, IMX - Customer Marketing, Digital Commerce

The Manager, Customer Marketing – Digital Commerce defines and leads the global consumer marketing's digital commerce activation strategy across China's eCommerce, O2O, and social commerce platforms. This senior leader translates brand priorities into platform-specific growth plans to drive conversion, revenue, and ROI while managing the P&L for digital channels. The role requires operating with high autonomy to influence cross-functional investment decisions and orchestrate execution across media, IT, category, and key account teams in Shanghai.