Manager, Landing Page Optimization

The Manager of Landing Page Optimization at Airwallex is responsible for leading the strategy and execution of conversion rate optimization efforts across the U.S. and EMEA markets. This hands-on role involves designing and running data-driven experiments to improve sign-ups and free trials, collaborating closely with cross-functional teams including Product Marketing, Web Engineering, and Regional Marketing to create localized, high-performing landing pages. Key responsibilities include managing an experimentation roadmap, analyzing performance metrics, and leveraging behavioral insights to enhance user experience and optimize customer acquisition costs.