Manager, Lifecycle Marketing

ZayZoon Inc.(29 days ago)

RemoteFull TimeManager$133,621 - $175,267 (estimated)Product

About this role

The Manager of Lifecycle Marketing at ZayZoon is responsible for driving customer acquisition, engagement, and retention through the development and execution of multi-channel marketing strategies. This role involves leading a team, collaborating with cross-functional departments, and leveraging data analysis to optimize campaign performance across channels like email and in-app messaging. The ideal candidate has over 5 years of experience in lifecycle marketing within a SaaS environment and is skilled in utilizing customer engagement platforms and data-driven insights to enhance customer lifetime value.

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Required Skills

Lifecycle Marketing
Customer Acquisition
Customer Engagement
Customer Retention
Strategy Development
Campaign Execution
Audience Segmentation
Data Analysis
Performance Reporting
People Leadership

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About ZayZoon Inc.

www.zayzoon.com

ZayZoon Inc. is a financial wellness platform designed to enhance employee financial wellbeing through earned wage access solutions. Their service is offered free to businesses and allows for quick activation, often within 30 minutes. By improving employees' access to their earned wages, ZayZoon aims to help businesses retain talent in a competitive market. The company operates from Scottsdale, Arizona, and has received high marks for customer satisfaction.