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© All Rights Reserved. ApplyBlast.com
Ariat
The Manager, Loyalty & CRM role at Ariat oversees the day-to-day execution of the Ariat Insider loyalty program and CRM marketing initiatives while contributing to broader strategic development. This position bridges the gap between member experience and business goals by managing campaigns, analyzing data, and collaborating cross-functionally with creative, legal, and retail teams to drive customer retention and lifetime value.
Headquarters
Union City, California, United States
Company Size
1001-5000 employees
Founded
1993
Ariat is a performance footwear and apparel brand built around technology and innovation. It designs durable boots and clothing across Western, work, English (equestrian), and outdoor collections tailored to riders, ranchers, tradespeople, and outdoor enthusiasts. Ariat sells directly online and through retail partners, emphasizing comfort, performance features, and long-lasting construction.
Headquarters
San Francisco, CA
Company Size
201-500 employees
Founded
2018
Industry
Technology
Glassdoor Rating
4.2 / 5
Sarah Johnson
Chief Executive Officer
Michael Chen
Chief Technology Officer
Emily Williams
VP of Engineering
David Rodriguez
VP of Product
Jessica Thompson
Chief Financial Officer
Andrew Park
VP of Sales
View leadership team, funding history,
and employee contacts for Ariat.
32% above the average for this role