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Manager - Marketing, Colors Marathi at JioStar - ApplyBlast

Manager - Marketing, Colors Marathi

JioStar

3 months ago

3.8 on Glassdoor

Mumbai, Maharashtra, India

Onsite

Full Time

Senior

0 applicants

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About this role

The role leads integrated marketing strategies for Colors Marathi content across television, OTT, and digital platforms, driving audience engagement and brand growth. It involves analyzing performance data, creating marketing assets, and collaborating with internal and external partners to maximize visibility and impact of programming.

Responsibilities

Define and execute integrated marketing strategies across television, OTT, and digital platforms
Lead marketing initiatives for new content launches and tentpole properties to maximize visibility
Analyze viewership and campaign performance data to identify growth opportunities and optimize investments

Skills

Qualifications

MBA in Marketing

About JioStar

jiostar.com

Company Size

1-10 employees

View Profile

JioStar is India's largest media conglomerate that brings together Reliance’s Viacom18 and Disney Star to create a unified entertainment powerhouse. It operates 120+ TV channels across languages and genres and owns two leading streaming platforms, offering a mix of linear TV, digital streaming, and premium branded content. JioStar serves audiences, creators, advertisers, and distributors with scale, broad reach, and an integrated content-to-consumer distribution network — positioning itself to "reimagine" entertainment in India.