Manager - Marketing & Communications (Research & Segmentation)
Hong Leong Bank Berhad(9 hours ago)
About this role
The Manager - Marketing & Communications (Research & Segmentation) is responsible for developing and maintaining a customer segmentation model based on behavior and psychographics, to support marketing strategies and product innovation in the digital environment. The role involves strategic research, data analysis, and collaboration across organizational units to enhance customer insights and drive business growth.
Required Skills
- Research
- Segmentation
- Data Analysis
- Project Management
- Stakeholder Management
- Excel
- PowerPoint
- Customer Insights
- Consumer Behavior
- Brand Health
Qualifications
- Degree in Business, Marketing or related disciplines
About Hong Leong Bank Berhad
hlb.com.myHong Leong Bank Malaysia offers a host of personal financing products and services ranging from loans, credit cards, online banking, mobile banking and more. All designed to cater for the different needs and lifestyles of the customers.
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