Manager, Marketing & Sales Analytics
Babson College(4 months ago)
About this role
The Manager, Marketing Analytics provides insights and analysis to improve multi-channel customer marketing programs, focusing on customer acquisition, segmentation, targeting, and return on marketing investment. The role partners with enrollment marketing, admissions, and technology teams to optimize digital paid, earned, and owned channels and to influence data-driven marketing decisions.
Required Skills
- Marketing Analytics
- Data Analysis
- Statistical Modeling
- A/B Testing
- Segmentation
- Attribution
- Dashboarding
- Data Visualization
- Google Analytics
- Adobe Analytics
+10 more
Qualifications
- Bachelor's Degree in Analytics, Statistics, Computer Science, Marketing or Business
- Master's Degree (Preferred)
About Babson College
babson.eduBabson College is a top school of business and the best college for entrepreneurship, with campuses in Wellesley, Boston, and Miami.
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