Capital

Manager, Marketing Strategy: Direct Mail Marketing| Retail Bank

Capital(1 month ago)

Wilmington, DEOnsiteFull TimeManager$138,100 - $173,400Marketing
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About this role

The Manager, Marketing Strategy for Direct Mail will lead the Direct Mail marketing roadmap for the Retail Bank, scaling the channel to drive acquisition and business growth. This role partners with internal and external teams to develop, execute and optimize direct mail campaigns, testing strategies, audience segmentation, creative and landing experiences. The position builds a long-term vision and translates performance data into actionable strategies to improve channel performance.

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Required Skills

  • Direct Mail
  • Marketing Strategy
  • Testing
  • Segmentation
  • Targeting
  • Analytics
  • Optimization
  • Creative
  • Budget Management
  • Stakeholder Management

Qualifications

  • Bachelor's Degree
  • Military Experience

You’re tenacious and driven, so the last place you want to work is some boring bank. Same. Learn about careers at Capital One and view jobs here.

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