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Manager, Media Planning at Dentsu - ApplyBlast

Manager, Media Planning

Dentsu

5 months ago

3.6 on Glassdoor

Onsite

Full Time

Senior

0 applicants

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About this role

作為媒體企劃經理，您將負責制定並執行全方位的媒體戰略，涵蓋數位與線下管道以最大化品牌曝光與投資回報率。此職位要求領導團隊進行廣告投放優化，並透過深入數據分析來調整預算配置與市場策略。同時，需與內部跨部門團隊及外部代理商緊密合作，確保行銷計畫的有效整合與落地執行。

Responsibilities

Devise comprehensive media strategies across digital and offline channels
Manage media budget allocation and optimize performance based on real-time data
Lead team in ad delivery optimization and market trend analysis
Collaborate with cross-functional teams to ensure integrated marketing execution
Coordinate with agencies and platforms to maintain campaign quality and timing

Skills

About Dentsu

dentsu.com

Headquarters

Higashi, Tokyo, Japan

Company Size

10001+ employees

Founded

2013

View Profile

Dentsu is an integrated growth and transformation partner to the world's leading organizations, founded in 1901 in Tokyo, Japan. Present in over 145 countries and regions, Dentsu delivers end-to-end experience and business transformation through a global network of agencies spanning Media, CXM, and Creative. Its leadership brands include Dentsu Creative, Carat, iProspect, dentsu X, Merkle, and Tag.