Manager, Media Strategy & Planning
GEICO(1 month ago)
About this role
The Manager, Media Strategy & Planning at GEICO serves as the primary media lead, translating business briefs into holistic media and channel plans in partnership with agency and internal teams. The role owns end-to-end media planning and brings strategies to life through storytelling, audience strategy, and channel and partner allocations. This position reports to the Director, Media Strategy & Planning and is based in a hybrid setup in NYC or Chevy Chase, MD.
Required Skills
- Media Planning
- Media Strategy
- Paid Media
- Media Buying
- Audience Strategy
- Channel Allocation
- Campaign Optimization
- MMM
- Agency Management
- Budget Management
+9 more
Qualifications
- 4 Year Degree
About GEICO
geico.comGEICO is a prominent insurance provider that has been trusted by customers since 1936, offering a wide range of insurance products, including auto, motorcycle, homeowners, and renters insurance. The company emphasizes savings and convenience, allowing customers to easily compare rates and benefits online. Known for its strong brand presence, GEICO leverages innovative technology and customer service to deliver comprehensive coverage options tailored to meet diverse needs. With a commitment to affordability and accessibility, GEICO continues to be a leader in the insurance industry.
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