Manager, Performance Marketing, Brandformance

The Manager of Performance Marketing, Brandformance at Airwallex is responsible for developing and executing integrated marketing strategies that link brand awareness with measurable performance outcomes, including engagement and ROI. The role requires managing multi-channel campaigns across platforms like LinkedIn and YouTube, utilizing data-driven insights to optimize creative and targeting, and collaborating with cross-functional teams in brand and performance media. Key responsibilities include setting KPIs, analyzing campaign performance, and creating frameworks that enhance both upper-funnel brand health and lower-funnel conversion efficiency.