Manager, Performance Marketing, Brandformance

Airwallex

3 months ago

3.7 on Glassdoor

San Francisco, CA

Onsite

Full Time

Manager

1 applicant

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About this role

The Manager of Performance Marketing, Brandformance at Airwallex is responsible for developing and executing integrated marketing strategies that link brand awareness with measurable performance outcomes, including engagement and ROI. The role requires managing multi-channel campaigns across platforms like LinkedIn and YouTube, utilizing data-driven insights to optimize creative and targeting, and collaborating with cross-functional teams in brand and performance media. Key responsibilities include setting KPIs, analyzing campaign performance, and creating frameworks that enhance both upper-funnel brand health and lower-funnel conversion efficiency.

Skills

Qualifications

Bachelor’s degree in Data ScienceBachelor’s degree in EconometricsBachelor’s degree in Business AnalyticsMBA Degree

About Airwallex

www.airwallex.com

Airwallex is a global payments and financial platform that empowers businesses to operate internationally with ease. It offers a range of services, including global business accounts, high-speed money transfers, multi-currency cards, and embedded finance solutions. With a focus on reducing transaction fees and providing fast, easy payment solutions, Airwallex is designed to help companies scale efficiently in the global marketplace. Its technology is tailored to meet the diverse needs of businesses, enabling seamless online payments and financial management across multiple currencies.