Manager, Performance Marketing (Landing Page Optimisation)

Airwallex(2 months ago)

HybridFull TimeManager$97,713 - $129,301 (estimated)Marketing

About this role

The Manager, Performance Marketing (Landing Page Optimisation) at Airwallex is responsible for leading the strategy and execution of landing page experiments to improve conversion rates across the digital acquisition funnel. This role requires strong analytical skills to define and track key metrics, conduct A/B testing, and utilize user insights to optimize landing pages for regional markets, particularly in the APAC region. Collaboration with cross-functional teams, including Design and Web Engineering, is essential to deliver high-converting experiences that align with broader marketing campaigns.

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Required Skills

Landing Page Optimization
Data Analysis
A/B Testing
User Experience
Conversion Rate Improvement
Strategic Planning
Cross-Functional Collaboration
Experimentation
Performance Marketing
Metric Tracking

+14 more

Qualifications

Bachelor’s degree in Marketing
Bachelor’s degree in Business Analytics
Bachelor’s degree in Computer Science
Bachelor’s degree in UX Design
or related field

About Airwallex

www.airwallex.com

Airwallex is a global payments and financial platform that empowers businesses to operate internationally with ease. It offers a range of services, including global business accounts, high-speed money transfers, multi-currency cards, and embedded finance solutions. With a focus on reducing transaction fees and providing fast, easy payment solutions, Airwallex is designed to help companies scale efficiently in the global marketplace. Its technology is tailored to meet the diverse needs of businesses, enabling seamless online payments and financial management across multiple currencies.