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Manager, Service Marketing & Change Enablement at Alcon - ApplyBlast

Manager, Service Marketing & Change Enablement

Alcon

1 month ago

2.7 on Glassdoor

Fort Worth, Texas, United States

Onsite

Full Time

Manager

0 applicants

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About this role

The Manager, Service Marketing & Change Enablement leads service marketing, commercialization, and organizational change initiatives to increase awareness and adoption of global service offerings and digital capabilities. This onsite role in Fort Worth, Texas, partners with cross-functional teams to develop go-to-market strategies, value propositions, and adoption frameworks. The position leverages customer insights and performance metrics to drive sustained utilization of service capabilities and deliver measurable business outcomes.

Responsibilities

Develop and execute global service marketing strategies and go-to-market plans
Build adoption strategies and organizational change management plans to drive user engagement
Define and monitor adoption metrics and performance analytics to identify business opportunities

Skills

About Alcon

alcon.com

Headquarters

Cointrin, Geneva, Switzerland

Company Size

10001+ employees

Founded

1945

View Profile

Our mission is to provide innovative vision products that enhance quality of life by helping people see better. From vision research to eye health, learn more at Alcon.com.