Manager, Social Media & Community

The Manager, Social Media & Community leads the strategic direction and evolution of Sun Life Canada’s organic social presence across multiple platforms, including emerging channels like TikTok and generative search. This high-impact role involves translating audience behavior into business opportunities, building brand authority, and driving measurable outcomes through community engagement and AI-enabled discovery. The position requires overseeing a team of Social Media Consultants and collaborating with cross-functional partners to enhance visibility and engagement.