Market Development Lead
Campbell Company of Canada(2 months ago)
About this role
The Market Development Lead (MDL) is a field-focused sales role responsible for growing and developing a local market to deliver the company business plan through collaboration with Independent Distributor Partners (IDPs) and retail partners. The MDL establishes strong communication and relationships with IDPs and retailer decision makers, drives market-level execution of promotional and merchandising plans, and leverages data to identify growth opportunities. The role requires disciplined planning, frequent market visits, and cross-functional coordination to support route health and brand performance.
Required Skills
- Communication
- Relationship Building
- Retail Development
- Data Analysis
- Excel
- Presentation
- Problem Solving
- Negotiation
- Inventory Management
- Travel
Qualifications
- B.A. preferred
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