Market Research Analyst – Digital Media (Apps & Websites)
General Manufacturing(1 month ago)
About this role
As a Market Research Analyst - Digital Media at GM, you will design and execute research studies that uncover actionable insights into user experience and preferences related to digital products. This role requires collaboration with internal teams to influence business strategies through rigorous market research, contributing to the enhancement of the company’s digital platforms.
Required Skills
- Market Research
- User Experience
- Data Analysis
- Project Management
- Qualitative Research
Qualifications
- Bachelor’s degree
- 2+ years of market research experience
About General Manufacturing
gm.comGeneral Motors is a global automotive company and the parent of Chevrolet, Buick, GMC and Cadillac, designing, engineering and manufacturing a full range of cars, trucks and SUVs. Beyond vehicles, GM provides connected and mobility services—such as OnStar and GM Energy—and invests in vehicle safety, autonomous driving and other advanced engineering. The company is pursuing electrification and sustainability through initiatives like its Journey to Zero Emissions while supporting communities and workforce development. For more than a century GM emphasizes quality, reliability and delivering a vehicle for every drive.
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