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Marketing Acceleration & Excellence Associate Director at Abbott Laboratories - ApplyBlast

Marketing Acceleration & Excellence Associate Director

Abbott Laboratories

5 months ago

3.7 on Glassdoor

Onsite

Full Time

Senior

0 applicants

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About this role

Abbott seeks an Associate Director of Marketing Acceleration & Excellence to lead the global transformation of marketing into a future-ready, technology-enabled function. This role defines the strategic vision for marketing modernization, focusing on AI adoption, automation, and data-driven customer engagement within the Established Pharmaceuticals business. The leader will oversee the redesign of workflows, implementation of advanced analytics, and upskilling of the marketing talent to leverage emerging technologies.

Responsibilities

Define and execute multi-year roadmap for AI-driven engagement
Lead global transformation of marketing into technology-enabled function
Design modular CRM and CDP stacks for personalized outreach
Implement AI-powered measurement and attribution models
Establish trust-by-design frameworks for compliant AI systems

Skills

Qualifications

Master's DegreeMBA

About Abbott Laboratories

abbott.com

Innovative medical devices and health care solutions for cardiovascular health, diabetes management, diagnostic testing, nutrition, chronic pain and more.