Marketing Analyst

Speak(2 months ago)

HybridFull TimeSenior$130,000 - $205,000Marketing

About this role

The Marketing Analyst at Speak will focus on modeling and incrementality testing to evaluate the effectiveness of performance marketing strategies in user acquisition across global markets. This role involves developing analyses and dashboards, managing reporting of marketing metrics, improving internal models for attribution and forecasting, and designing incrementality tests to establish causal relationships between campaigns and conversions. A successful candidate will leverage their technical marketing expertise to provide data-driven insights and recommendations to marketing leadership.

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Required Skills

Marketing Analytics
Data Reporting
SQL Proficiency
Visualization Tools
Python Programming
Statistical Analysis
Experimentation Design
Performance Marketing
A/B Testing
User Acquisition.

Qualifications

Minimum of 3-5 years using analytics to drive key business decisions, specifically in the context of marketing
Significant experience with SQL and visualization tools such as Amplitude or Mode
Proficiency in programming/scripting languages like Python and familiarity with included statistical packages
A deep understanding of statistical analysis, experimentation design, and common analytical techniques like regression

About Speak

www.speak.com

Speak is an innovative language learning application that utilizes advanced AI technology to provide users with real-time conversational practice without the need for a live tutor. The app emphasizes speaking out loud as a core learning method, allowing users to gain fluency in various languages through personalized interactions. With over 15 million downloads and a 4.8 average rating, Speak is designed to motivate learners by tailoring unique curricula to their individual needs and interests. The platform is available on both mobile and web, featuring a user-friendly interface that enhances the language acquisition experience.