Marketing Analytics Manager

Optimove

4 months ago

4.4 on Glassdoor

London, United Kingdom

Hybrid

Full Time

Manager

1 applicant

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About this role

The Marketing Analytics Manager will lead a team of analysts to deliver data-driven insights and solutions for internal and external clients. The role is client-facing, responsible for managing project roadmaps, ensuring analytical accuracy, and supporting cross-departmental initiatives. It requires strong technical ability, excellent communication skills, and experience fostering team development and performance.

Skills

About Optimove

optimove.com

Optimove is a customer-led marketing platform that uses AI-driven "Positionless Marketing" to help brands orchestrate personalized, data-driven campaigns across channels. It unifies customer data, applies predictive models and dynamic segmentation, and automates campaign orchestration so marketers can plan, target and execute lifecycle and retention programs at scale without heavy engineering support. The platform includes analytics and reporting to measure and optimize ROI and is used by large retailers, gaming and service brands (e.g., Sephora, Staples, Jabra) to boost engagement and lifetime value.