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Marketing Analytics Manager at Centers for Medicare & Medicaid Services - ApplyBlast

Marketing Analytics Manager

Centers for Medicare & Medicaid Services

11 months ago

3.9 on Glassdoor

Hybrid

Full Time

Manager

0 applicants

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About this role

The Marketing Analytics Manager leads the collection and analysis of marketing data to inform strategy and optimize campaign performance. The role synthesizes multiple marketing data sources to generate actionable insights while ensuring privacy and regulatory compliance for HIPAA-covered entities. The manager partners with marketing, digital experience, compliance, and IT teams to measure marketing effectiveness and link performance to business outcomes.

Skills

Qualifications

Bachelor's Degree in Business Administration, Marketing/Communications, or Related Field

About Centers for Medicare & Medicaid Services

cms.gov

Headquarters

Baltimore, Maryland, United States

Company Size

5001-10000 employees

Founded

1977

View Profile

The Centers for Medicare & Medicaid Services (CMS) is a federal agency within the U.S. Department of Health and Human Services (HHS) that administers the nation's major healthcare programs, including Medicare and Medicaid. CMS is responsible for overseeing the healthcare system in the United States, ensuring access to high-quality healthcare services and improving health outcomes for its beneficiaries. Through its initiatives and regulations, CMS aims to provide a more transparent healthcare system and reduce costs while enhancing care delivery across the nation.