Marketing Automation Manager
WSFS Bank(1 month ago)
About this role
The Marketing Automation Manager at WSFS Bank converts marketing strategy into automated, scalable campaigns to drive customer engagement, lead nurturing, and revenue growth. The role focuses on delivering personalized multichannel communications and improving campaign execution efficiency. This position partners with cross-functional teams to align marketing initiatives with business objectives and ensure data-driven results.
Required Skills
- Marketing Automation
- Campaign Management
- Email Marketing
- SMS
- Direct Mail
- Segmentation
- A/B Testing
- Analytics
- Lead Nurturing
- CRM Collaboration
+5 more
Qualifications
- Bachelor's Degree in Marketing or Business
About WSFS Bank
wsfsbank.comWSFS has been uplifting the people, businesses and Communities it serves for nearly 200 years, creating a world in which everyone can thrive.
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