Marketing Automation Manager
Aberdeen Group plc(1 month ago)
About this role
The Marketing Automation Manager at Aberdeen will lead the regional marketing automation strategy within the Digital Marketing team, supporting the Group’s wealth and investments businesses. The role is the technical and strategic lead for the global automation platform, translating digital strategy into personalised email and nurture communications to support acquisition and engagement. It sits within the Marketing function and contributes to driving client-focused digital growth.
Required Skills
- Email Marketing
- Marketing Automation
- Salesforce Marketing Cloud
- HTML
- CSS
- Data Analysis
- Segmentation
- Campaign Tracking
- Journey Mapping
- A/B Testing
About Aberdeen Group plc
aberdeenplc.comAberdeen is a Wealth & Investments group that connects investors to the expertise, tools, and solutions they need to grow and manage their wealth.
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