Wellmark, Inc.
The Marketing Automation Manager at Wellmark owns the strategy and execution of marketing automation capabilities, customer data segmentation, and workflow logic to drive targeted, personalized campaigns at scale. This role involves collaborating with stakeholders to translate marketing strategies into automated journeys that enhance engagement, acquisition, and retention across the customer lifecycle. The position requires a data-driven professional with strong technical expertise in marketing automation platforms and a focus on continuous optimization and governance.
Headquarters
Des Moines, Iowa, United States
Company Size
1001-5000 employees
Founded
1939
Wellmark, Inc. is a health insurance company that provides health plans, pharmacy benefits, and related healthcare services to individuals, employers, and government program members. The company operates through Blue Cross and Blue Shield affiliates and serves customers primarily in the Midwest. Wellmark is part of the health insurance industry, focusing on improving access to care, member experience, and healthcare affordability.
Headquarters
San Francisco, CA
Company Size
201-500 employees
Founded
2018
Industry
Technology
Glassdoor Rating
4.2 / 5
Sarah Johnson
Chief Executive Officer
Michael Chen
Chief Technology Officer
Emily Williams
VP of Engineering
David Rodriguez
VP of Product
Jessica Thompson
Chief Financial Officer
Andrew Park
VP of Sales
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Wellmark, Inc. didn’t post a salary, so this is our estimate from similar listings.
Right around the average for this role