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Marketing Automation Operations Manager at Dana-Farber Cancer Institute - ApplyBlast

Marketing Automation Operations Manager

Dana-Farber Cancer Institute

1 day ago

3.9 on Glassdoor

Boston, Massachusetts, United States

Onsite

Full Time

Manager

2 applicants

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About this role

The Marketing Automation Operations Manager is responsible for the day-to-day execution of targeted email campaigns for referring physicians using the Salesforce Marketing Cloud Next platform. This role involves translating campaign objectives into target segments, building and personalizing email content, and managing deployment and testing processes. The position partners with various internal teams to ensure operational accuracy, compliance, and alignment with organizational goals.

Responsibilities

Execute targeted email campaigns using Salesforce Marketing Cloud
Build and maintain campaign audiences with defined criteria
Perform end-to-end QA and pre-deployment testing for email sends

Skills

Qualifications

Salesforce Marketing Cloud certificationSalesforce Administrator certification

About Dana-Farber Cancer Institute

dana-farber.org

Headquarters

Boston, Massachusetts, United States

Company Size

1001-5000 employees

Founded

1947

View Profile

Dana‑Farber Cancer Institute, based in Boston, MA, is a world‑leading cancer center specializing in adult and pediatric cancer treatment and research. Its physician‑scientists deliver multidisciplinary patient care and develop many of the most advanced therapies, including targeted treatments and clinical trials. Dana‑Farber combines cutting‑edge laboratory research with translational programs, prevention and survivorship services, and education to improve outcomes. Patients and clinicians turn to Dana‑Farber for its expertise, comprehensive care teams, and strong research pipeline.