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Marketing Automation, Senior at Blackbaud - ApplyBlast

Marketing Automation, Senior

Blackbaud

4 months ago

3.5 on Glassdoor

Remote

Full Time

Senior

6 applicants

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About this role

A Senior Marketing Automation specialist at Blackbaud manages complex B2B campaign operations and architecture using Marketo and Salesforce within the social good sector. The role involves translating strategic briefs into execution-ready specifications, driving platform excellence, and ensuring seamless integration for robust data flow and reporting. This position requires deep technical expertise to lead campaign orchestration, QA governance, and data-driven optimization across multiple verticals.

Responsibilities

Translate campaign briefs into execution-ready specifications
Architect and execute scalable Marketo nurture programs
Lead Salesforce campaign architecture and attribution frameworks
Own QA and release governance for campaign builds
Deliver data-driven insights to optimize conversion outcomes

Skills

Qualifications

Marketo CertificationSalesforce Certification

About Blackbaud

blackbaud.com

Headquarters

Charleston, South Carolina, United States

Company Size

1001-5000 employees

Founded

1981

View Profile

Blackbaud is a software company that delivers AI-powered solutions for nonprofits, education institutions, foundations, healthcare organizations, and companies. Its platform supports fundraising, fund accounting, school management, grantmaking, and corporate social responsibility (CSR) programs. Blackbaud serves social impact organizations worldwide, helping them raise funds, manage finances, and drive greater community impact.