Marketing Automation Specialist

YouGov(5 days ago)

HybridFull TimeJunior$77,810 - $103,223 (estimated)Marketing

About this role

A Marketing Automation Specialist at YouGov will be responsible for implementing, automating, and measuring marketing campaigns using automation tools such as Marketo and Salesforce. The role involves managing communication workflows, optimizing email campaigns, troubleshooting technical issues, and collaborating with cross-functional teams to enhance marketing effectiveness. This position supports both operational excellence and strategic insights to drive B2B marketing efforts.

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Required Skills

Marketo
Salesforce
Email Marketing
Workflow Automation
Data Segmentation
A/B Testing
CRM
Project Management
Campaign Optimization
Data Analysis

About YouGov

yougov.com

YouGov is an international data and market research company that collects and analyzes opinion and consumer data via a proprietary online panel and survey platform. It offers products and services including brand tracking (BrandIndex), audience profiling (Profiles), custom and syndicated research, real-time polling, analytics and APIs to measure brand health, ad effectiveness, segmentation and market trends. Serving brands, agencies, media and government across dozens of countries, YouGov combines large-scale proprietary data with modeling and visualization to deliver actionable insights. Founded in London in 2000, it’s also widely known for its political and public-opinion polling.

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