Marketing Automation Strategy Manager

Open Universities Australia

22 days ago

Docklands, VIC, Australia

Hybrid

Full Time

Senior

0 applicants

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About this role

A Marketing Automation Strategy Manager at OUA will lead the development and implementation of lifecycle marketing strategies that enhance student engagement throughout their journey. The role involves integrating audience insights, behavioral science, and technology to create connected experiences that support student growth and institutional objectives.

Skills

About Open Universities Australia

open.edu.au

Open Universities Australia (OUA) is a not‑for‑profit that partners with leading universities to make higher education easier to access online. It aggregates thousands of courses—short courses, standalone subjects, undergraduate and postgraduate degrees—and enables enrolment with partner universities, including a single‑subject entry pathway that removes the need for ATAR or other traditional entry requirements. Students complete coursework through their chosen university’s learning platform while OUA provides ongoing support via personalised student advisors and a Student Hub for enrolment changes, subject selection and results. OUA focuses on flexible, accessible study options regardless of where you live or your academic history.