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Marketing Automation at Accenture - ApplyBlast

Marketing Automation

Accenture

3 months ago

3.9 on Glassdoor

Hybrid

Full Time

Senior

0 applicants

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About this role

Accenture seeks a Marketing Automation Specialist to design and execute automated communication strategies that guide users through the sales funnel, maximizing conversion and customer lifetime value. The role requires deep expertise in automation platforms, strategic alignment with sales teams, and proficiency in optimizing customer journeys across multiple channels. This position combines strategic thinking with technical knowledge to manage lead nurturing, segmentation, and campaign performance closely integrated with CRM ecosystems.

Responsibilities

Design and execute automated marketing strategies aligned with business objectives
Create and optimize multi-channel customer journeys including email and push notifications
Manage lead nurturing flows, scoring, and advanced segmentation workflows
Monitor and analyze KPIs such as open rates, CTR, and revenue attribution
Collaborate with sales and data teams to ensure platform integrations

Skills

Qualifications

Bachelor's degree in Marketing, Business, or related field

About Accenture

accenture.com

Headquarters

Canal Harbour, Westmeath, Ireland

Company Size

10001+ employees

Founded

1989

View Profile

Accenture is a global professional services company providing consulting, technology, operations and digital transformation services to organizations worldwide.