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Marketing Campaign Analyst at Manulife - ApplyBlast

Marketing Campaign Analyst

Manulife

5 months ago

3.9 on Glassdoor

Toronto, Ontario

Hybrid

Full Time

Senior

0 applicants

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About this role

The Media Analytics Analyst role at Manulife focuses on driving digital transformation through the creation of high-quality insights from marketing campaign data and production of actionable recommendations for the Demand Generation team. This position involves developing measurement strategies, creating comprehensive reports and visualizations, and collaborating with data orchestration teams to architect scalable processes for media data ingestion.

Responsibilities

Create comprehensive reports and visualizations to communicate findings
Consult on upcoming media initiatives based on historical data
Apply statistical techniques to uncover trends and measurement insights
Develop end-to-end reporting strategies including ROAS across LOBs
Architect efficient processes for automated ingestion of media data

Skills

About Manulife

manulife.com

Headquarters

Toronto, Ontario, Canada

Company Size

10001+ employees

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Manulife is a leading financial services group. We provide financial advice, insurance, as well as wealth and asset management solutions for individuals, groups and institutions.