Marketing Coordinator / Campaign Manager

About this role

Responsibilities

• Create and own campaign strategy for student and worker recruitment programs across multiple geographies
• Manage all campaign elements end-to-end: strategy development, paid media planning, content creation, execution, A/B testing, and performance review
• Run social media campaigns across relevant platforms and manage content calendars, community engagement, and performance metrics
• Brief internal creative teams to create compelling visual and video content that supports campaign objectives and brand consistency
• Manage external marketing agencies for B2C paid media, set briefs, approve creative, monitor spend, and hold them accountable for ROI