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Marketing CRM Sr. Analyst at Unisys - ApplyBlast

Marketing CRM Sr. Analyst

Unisys

2 days ago

3.5 on Glassdoor

Bangalore, Karnataka, India

Onsite

Full Time

Senior

0 applicants

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About this role

The Marketing CRM Sr. Analyst is responsible for managing CRM campaign creation, execution, and platform administration to ensure accurate data integrity and reporting. This role involves optimizing lead management and conversion funnels while collaborating with sales and marketing teams to refine lead scoring and target audiences. The position also requires delivering performance insights and implementing strategies to enhance customer engagement across digital channels.

Responsibilities

Own end-to-end CRM campaign creation and execution with automation rules
Manage lead flow and optimize conversion funnels to improve lead quality
Deliver performance reporting and insights across marketing channels and campaigns

Skills

About Unisys

unisys.com

Headquarters

Blue Bell, Pennsylvania, United States

Company Size

10001+ employees

View Profile

Unisys is a global technology solutions company offering services across artificial intelligence, cloud and applications, cybersecurity, digital workplace, and enterprise computing. The company provides consulting, managed services, and technology solutions to clients across industries including financial services, healthcare, public sector, and manufacturing. Unisys helps organizations modernize IT infrastructure, secure digital assets, and drive business transformation through innovation.