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Marketing Data Products & Platforms (DPP) Leader at U.S. Bank - ApplyBlast

Marketing Data Products & Platforms (DPP) Leader

U.S. Bank

23 days ago

3.3 on Glassdoor

San Francisco, California, United States

Onsite

Full Time

Director

0 applicants

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About this role

The Marketing Data Products & Platforms (DPP) Leader serves as the business owner for the marketing data and analytics ecosystem, driving enterprise and line-of-business decision-making through data-driven insights. This role is accountable for the marketing data product strategy, governance, adoption, and modernization agenda, transforming data into a strategic business asset. The leader aligns investments with business priorities to deliver measurable improvements in marketing effectiveness and customer outcomes.

Responsibilities

Define and lead multi-year marketing data products and platforms strategy
Establish and scale data-as-a-product operating model with governance
Lead analytics modernization and drive adoption of trusted data products

Skills

Qualifications

Bachelor's degree in an analytical field (e.g., Mathematics, Computer Science, Statistics, Finance, or related)Master's degree in Data Analytics, Business Administration, Finance, Economics, or a related field

About U.S. Bank

usbank.com

Headquarters

Minneapolis, Minnesota, United States

Company Size

10001+ employees

Founded

1863

View Profile

Experience personalized banking services for your unique needs with U.S. Bank - Checking, credit cards, home loans & convenient online banking. Member FDIC.