Marketing Data Scientist

The Marketing Data Scientist at NeoTaste is responsible for building and optimizing the marketing measurement and attribution engine to enhance growth strategies within the food-tech sector. This role involves developing comprehensive marketing mix models, integrating multiple data sources, and providing actionable insights to optimize customer acquisition cost (CAC) compared to lifetime value (LTV). The successful candidate will work collaboratively with marketing and engineering teams to ensure data quality and tracking effectiveness while leveraging predictive analytics to inform budget allocation and marketing strategies. Proficiency in SQL, Python or R, and a strong understanding of marketing economics are essential for this hands-on position.