Marketing Data Scientist

NeoTaste

2 months ago

Remote

Full Time

Senior

0 applicants

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About this role

The Marketing Data Scientist at NeoTaste is responsible for building and optimizing the marketing measurement and attribution engine to enhance growth strategies within the food-tech sector. This role involves developing comprehensive marketing mix models, integrating multiple data sources, and providing actionable insights to optimize customer acquisition cost (CAC) compared to lifetime value (LTV). The successful candidate will work collaboratively with marketing and engineering teams to ensure data quality and tracking effectiveness while leveraging predictive analytics to inform budget allocation and marketing strategies. Proficiency in SQL, Python or R, and a strong understanding of marketing economics are essential for this hands-on position.

Skills

About NeoTaste

neotaste.com

NeoTaste is a restaurant discovery platform that allows users to explore and enjoy dining experiences with significant savings, such as 2-for-1 main courses and complimentary appetizers. The user-friendly app facilitates finding great deals at various eateries, making it easier to try new cuisines without breaking the bank. With a focus on enhancing the dining experience, NeoTaste combines convenience and affordability for food enthusiasts. The platform is available for both iOS and Android, enabling users to access their favorite offers on-the-go.