Marketing Data Scientist
BMO US(1 month ago)
About this role
Marketing Data Scientist position on the North American Marketing Data Science team at BMO focused on advancing in-house capabilities in Marketing Mix Modeling (MMM), experimentation, and multi-touch attribution. The role centers on developing and operationalizing analytical frameworks and translating complex data into actionable insights to optimize media investment, customer engagement, and marketing performance. It involves working with open-source tools and cloud platforms to build reproducible pipelines and align analytics with business goals.
Required Skills
- MMM
- Causal Inference
- A/B Testing
- Python
- SQL
- R
- Cloud Platforms
- Data Visualization
- Attribution Modeling
- Experimentation
+2 more
Qualifications
- Post-Secondary Degree (Quantitative Field)
About BMO US
bmo.comBMO offers a wide range of personal and business banking services, including checking & savings accounts, loans, lines of credit, credit cards and more.
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