Marketing Data Scientist
BMO US(1 month ago)
About this role
Marketing Data Scientist role at BMO focused on advancing in-house Marketing Mix Modeling (MMM), experimentation, and multi-touch attribution capabilities to drive smarter media investment and marketing optimization. The position involves translating complex marketing and media data into actionable insights and building scalable, reproducible analytical pipelines to support decision-making across North America.
Required Skills
- MMM
- Causal Inference
- A/B Testing
- Python
- SQL
- Data Visualization
- Attribution Modeling
- Cloud Platforms
- Experimentation
- Bayesian Modeling
Qualifications
- Post-Secondary Degree in Quantitative Field
About BMO US
bmo.comBMO offers a wide range of personal and business banking services, including checking & savings accounts, loans, lines of credit, credit cards and more.
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