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Marketing Data Scientist at Zicasso - ApplyBlast

Marketing Data Scientist

Zicasso

4 months ago

4.2 on Glassdoor

United States

Onsite

Full Time

Senior

0 applicants

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About this role

A Marketing Data Scientist in the Engineering department leverages advanced analytics to drive strategic decisions within the Leisure, Travel & Tourism industry. This mid-senior level role focuses on transforming complex data into actionable insights that optimize marketing campaigns and customer engagement. The position requires a Bachelor's Degree and involves collaborating with cross-functional teams to measure performance and forecast trends.

Responsibilities

Develop predictive models to forecast marketing campaign performance
Analyze customer data to identify trends and segmentation opportunities
Create dashboards to visualize key marketing metrics and KPIs
Collaborate with marketing teams to optimize ad spend and ROI
Design and execute A/B tests to validate marketing hypotheses

Skills

Qualifications

Bachelor's Degree

About Zicasso

zicasso.com

Headquarters

Mountain View, California, United States

Company Size

51-200 employees

Founded

2008

View Profile

Zicasso offers life-enriching and immersive luxury travel through custom tours, vacations, and safaris. It positions itself as the world’s most-reviewed and highest-rated luxury travel company. The service emphasizes personalized, tailor-made itineraries crafted for discerning travelers. By presenting curated luxury experiences, Zicasso aims to deliver exceptional travel moments across destinations.