Marketing Data & Segmentation Manager

The Marketing Data & Segmentation Manager is a hands-on individual contributor role responsible for assessing and improving customer and prospect data within CRM platforms, building targeted segments, and executing outbound campaigns. This position involves collaborating with product and content teams to align messaging and offers with specific customer segments while measuring campaign performance to drive continuous improvement. The role requires strong analytical skills to transform data into actionable insights and support sales initiatives with targeted account lists.