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Marketing Effectiveness Manager at GOV.UK - ApplyBlast

Marketing Effectiveness Manager

GOV.UK

8 months ago

3.2 on Glassdoor

London, United Kingdom

Hybrid

Full Time

Senior

0 applicants

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About this role

The Marketing Effectiveness Manager at IG Group is responsible for developing and refining marketing measurement strategies, including model building and analysis, to improve marketing ROI and campaign effectiveness. The role involves collaboration across teams, data analysis, and presenting insights to support strategic decision-making.

Skills

About GOV.UK

gov.uk

Headquarters

London, England, United Kingdom

Company Size

1-10 employees

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GOV.UK is the UK government’s official online portal that centralises public services and authoritative information, from taxes, benefits and passports to driving, visas and legislation. Maintained by the Government Digital Service, it brings content from departments and agencies into a single, accessible site with transactional services, forms and practical guidance for citizens, businesses and professionals. The site emphasises clarity, accessibility and security, offering search, sign-in tools and up‑to‑date policy and regulatory information to help users complete tasks. It also publishes open data, guidance for developers and follows user‑centred design and publishing standards to continually improve government services.