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Marketing Executive (KOl) at BJAK - ApplyBlast

Marketing Executive (KOl)

BJAK

4 months ago

2.4 on Glassdoor

Malaysia

Onsite

Full Time

Senior

0 applicants

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About this role

A Marketing Executive (KOL Focus) is a freelance contractor role dedicated to driving influencer marketing strategies in Malaysia for a leading regional insurance platform. The position involves identifying and managing Key Opinion Leaders to execute campaigns, coordinate content briefs, and track performance metrics to enhance brand awareness. Success in this role requires aligning creator engagements with evolving brand initiatives while reporting insights for future activations.

Responsibilities

Identify and onboard relevant KOLs aligned with brand positioning
Execute KOL-driven campaigns for product launches and promotions
Translate marketing objectives into clear influencer briefs
Monitor campaign performance metrics including reach and conversions
Coordinate content revisions and approvals with internal teams

Skills

About BJAK

bjak.my

Headquarters

Petaling Jaya, Selangor, Malaysia

Company Size

501-1000 employees

Founded

2019

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BJAK is Southeast Asia's leading digital insurance platform, BNM-approved, enabling users in Malaysia to compare car and motorcycle insurance from 16 insurers, get instant quotes, and renew road tax online. The platform offers flexible instalment payment options, a wide range of insurance products including travel, life, medical, and home content insurance, as well as VIP roadside assistance and an online car repair booking service. BJAK serves over 9 million users and is known for its fast, user-friendly experience and 24/7 customer support.