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Marketing Executive at Wiley - ApplyBlast

Marketing Executive

Wiley

3 months ago

3.6 on Glassdoor

Canada

Onsite

Full Time

Executive

0 applicants

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About this role

Wiley is seeking a Marketing Executive to join its China Marketing team, focusing on the Artificial Intelligence & Data Analytics solutions portfolio. The role involves developing and executing go‑to‑market strategies, demand generation campaigns, and customer engagement initiatives to drive brand awareness, lead generation, and revenue growth in the corporate market.

Responsibilities

Develop and execute go‑to‑market strategies for assigned products
Drive demand generation and audience acquisition campaigns
Create and localize marketing content and promotional materials
Partner with sales teams to align marketing activities with business goals
Monitor campaign performance and optimize marketing effectiveness

Skills

Qualifications

Master's degree in Marketing, Business, Health Sciences or related field

About Wiley

wiley.com

Headquarters

London, England, United Kingdom

Company Size

5001-10000 employees

Founded

1807

View Profile

Wiley is a global publisher and knowledge company that provides academic publishing, research platforms, and professional learning solutions. The company serves researchers, students, educators, and professionals through journals, books, digital courseware, and data-driven services in the education and publishing industry.