Marketing Insights Lead
LEGO®(1 month ago)
About this role
The Insights Lead is a senior role within the Retail Experiences & Marketing (REM) function of LEGO Retail, supporting the owned-and-operated store network and LEGO.com. The position sits at the intersection of marketing planning and performance, measurement and research, and partners with global analytics teams to inform strategic marketing decisions. It is focused on driving the insights and measurement agenda to support retail marketing effectiveness and planning.
Required Skills
- Marketing Insights
- Data Science
- MMM
- MTA
- Experimentation
- Incrementality Testing
- Presentation Skills
- Research Design
- Measurement Frameworks
- Stakeholder Management
+1 more
About LEGO®
lego.comExplore the world of LEGO® through games, videos, products and more! Shop awesome LEGO® building toys and brick sets and find the perfect gift for your kid
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