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Marketing Investment Planning Manager at LEGO® - ApplyBlast

Marketing Investment Planning Manager

LEGO®

15 days ago

4.3 on Glassdoor

Prague, Czechia, Czech Republic

Hybrid

Full Time

Manager

0 applicants

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About this role

The Marketing Investment Planning Manager shapes tailored investment strategies for two Business Units, connecting data, marketing priorities, and commercial needs across the planning horizon. This role involves guiding teams on budget allocation, investment trade-offs, and opportunities to improve marketing investment effectiveness while delivering aligned marketing plans as part of integrated commercial planning. The position requires using evidence-based recommendations to inform marketing plans and investment choices, strengthening the data behind marketing investment planning.

Responsibilities

Shape marketing investment plans for two Business Units
Guide marketing teams on budget allocation and investment trade-offs
Deliver aligned marketing plans as part of integrated commercial planning

Skills

About LEGO®

lego.com

Headquarters

Billund, South Denmark, Denmark

Company Size

10001+ employees

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Explore the world of LEGO® through games, videos, products and more! Shop awesome LEGO® building toys and brick sets and find the perfect gift for your kid