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Marketing Manager - AI Apps Studio at AppNation - ApplyBlast

Marketing Manager - AI Apps Studio

AppNation

3 months ago

İstanbul, Turkey

Hybrid

Full Time

Senior

1 applicant

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About this role

This role involves planning and optimizing high-budget user acquisition campaigns across multiple channels like Google Ads, Meta, and TikTok to drive aggressive growth. The strategist collaborates with creative and product teams to develop ad concepts, analyze performance data using MMPs, and manage the user funnel from impression to subscription. Success requires deep technical proficiency in mobile app user acquisition and the ability to leverage direct partnerships with major ad platforms.

Responsibilities

Plan and optimize high-budget user acquisition campaigns across multiple ad channels
Collaborate with creative teams to develop high-performing ad concepts and briefs
Analyze SKAN metrics, LTV, and cohorts using MMPs to drive profitable growth decisions
Manage and optimize acquisition flows to ensure a seamless user journey to subscription
Bridge marketing and product teams to improve onboarding and retention based on campaign insights

Skills

About AppNation

appnation.co

Headquarters

Esentepe, Istanbul, Turkey

Company Size

51-200 employees

Founded

2021

View Profile

AppNation is a global app publisher that designs, builds, and scales consumer applications focused on AI-driven experiences. Positioned as one of the world’s top app publishers, it aims to put cutting-edge AI technology into the hands of everyday people by combining product design, engineering, and growth strategies. Branded around the motto "Challenge the Unthinkable," AppNation prioritizes innovation and large-scale publishing to accelerate user adoption and impact.