Marketing Manager, Author Marketing, Greater China
Springer Nature Group(1 month ago)
About this role
The Marketing Manager, Author Marketing, Greater China leads marketing for Springer Nature’s Research Publishing division in Greater China, focusing on growing author engagement, submissions to journals, and supporting book acquisitions. The role represents the business in the region, aligning local market insights with global strategy to drive growth and author-focused initiatives.
Required Skills
- Digital Marketing
- B2C Marketing
- Demand Generation
- Google Analytics
- Email Automation
- Analytics
- Campaign Reporting
- Stakeholder Management
- Project Management
- Communication
Qualifications
- Bachelor’s Degree
- Fluent Mandarin
- Fluent English
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