Marketing Manager, Enterprise & Strategic Segments
Bessemer Venture Partners(4 days ago)
About this role
The Marketing Manager, Enterprise Strategic Segments leads strategy and execution for Farther's priority growth segments (HNW, UHNW, 401k plan sponsors, and institutional audiences), owning programs that generate qualified leads and support advisor-led conversions. The role designs segment positioning, integrated marketing campaigns, and scalable sales enablement materials while partnering with brand, product, performance marketing, and institutional teams.
Required Skills
- Segment Strategy
- Content Strategy
- Campaign Execution
- Email Marketing
- Webinars
- Marketing Automation
- AI Campaigns
- Sales Enablement
- KPI Reporting
- HubSpot
About Bessemer Venture Partners
bvp.comBessemer Venture Partners is a global venture capital firm that partners with audacious entrepreneurs to build enduring businesses. They invest across stages—from seed through growth—and focus on areas such as cloud/SaaS, infrastructure, consumer, healthcare and fintech. BVP combines long-term capital with sector expertise and hands-on operational support (go‑to‑market, talent and scaling playbooks) to help companies scale. Founders choose them for their research-driven approach, deep network, and track record of backing category-defining companies.
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